Small Business Marketing Tips

By now you’ve probably heard the old joke “Where’s the best place to bury a body?” The answer: on the third page of Google results. While that joke stood firm for many years, witty marketers later challenged that the answer has evolved to below the scroll on the first…

What the latest retail outlook means for your business?                   Customer expectations are changing faster than ever and with back-to-school and gift-giving fast approaching, it’s now more important than ever to understand what’s driving buying decisions….

How many of your daily business tasks are things you do to keep your business open, not to advance it forward? If you’re like many entrepreneurs, probably a good portion of them. While there’s a strange sense of pride in saying, “I do everything myself,” there comes a…

There’s no shortage of technology available to today’s business owners and if you can’t find what you need today, wait around a minute and it will undoubtedly appear. (If not, the tech exists that you could probably create it yourself with some AI coding tool.)…

Have you paid attention to search results recently? Not yours, but the results you receive when you search for something. If so, you’ve probably noticed Google summarizes sources to give a quick, general answer before listing any page results. And it doesn’t stop…

Tax refund season creates a short spending window. The IRS writes that most refunds are issued within 21 days, and people can start checking status shortly after e-filing through the IRS refund tracker. In other words, your future customers are getting a little…

Hello. 1999 is calling. They want their business practices back. If you’re old enough, that line may remind you of the classic 90s sitcom Seinfeld. But sadly, many offices are still running the same way that Elaine and George experienced way back when. Why? Because it…

If you ask a small business owner where most of their opportunities come from, you’ll usually hear some version of the same answer: referrals, word of mouth, “someone who knew someone.” Behind nearly every thriving local business is an invisible network of…

For a small business owner, the most critical piece of equipment isn’t your laptop, your CRM, or your delivery van—it’s your brain. When you are the visionary, the strategist, and the customer service department, your cognitive clarity determines your bottom…

It’s a question that feels complicated. If you’re in business long enough, you’re going to have to raise your prices at some point. And yet when you do, it’s possible loyal customers may have big feelings about it. So how do you raise your prices without alienating…