GODFREY, IL – The RiverBend Growth Association has selected its January 2024 Small Business of the Month award recipient, RiverBank Marketing, as the organization kicks off a new year of honorees.
Soon to celebrate its third anniversary, RiverBank Marketing launched in March 2021 and is led by Amy Smith, an advertising and marketing professional with 25 years of experience in the industry.
Offering affordable, targeted direct mail advertising solutions to small businesses in the Riverbend community, RiverBank Marketing also distributes two niche, themed-content publications.
Quality Living targets the interest of the homeowner including offers & information regarding home décor & improvements, health & fitness, finance and lifestyles. TheSOCiAL offers dining & entertainment options and is a great platform to promote community events & fundraisers. Recently adding Jerseyville to the distribution of these specialty publications, RiverBank now connects with over 25,000 higher-income homes in the Riverbend reaching more consumers than any other Riverbend publication.
“Direct mail is making a comeback and will be one of the most successful advertising platforms of this decade. So many small businesses have had an interest in direct mail throughout my career and did not have a local resource. Now they do,” explains Smith.
Like many small businesses, RiverBank Marketing has faced challenges these first few years. Costs to operate a business have escalated substantially, yet RiverBank continues to offer the original rates introduced in 2021. “I have not passed that increase on to my partners in business. My goal is to continue to offer rates in both Quality Living & TheSOCiAL that all small businesses can afford”, says Smith.
RiverBank Marketing has supported numerous nonprofit organizations and events in the form of trade advertising, discounted advertising or cash donations. Among the benefactors of RiverBank Marketing’s service to its community: Trinity’s Way, Mustache March 4PD, Michael Lemons’ Birthday Bash, Alton Renegades Bingo Night, Hope Animal Rescues, Children’s Tribe – A Montessori Academy, Riverbend Family Ministries, Refuge, Madison County Child Advocacy Center, Alton Women’s Home, Vintage Voices, and St. Mary’s Oktoberfest.
Smith has also found some time to serve in a few volunteer roles as well. She serves on the American Cancer Society board and is a member of the North Alton-Godfrey Business Council, the Ed Glen and Grafton Chambers of Commerce, and of course, the RiverBend Growth Association.
RiverBank starts 2024 with the participation of more than 150 local, small businesses. “I take great pride in the customer service I deliver. I plan to be here for years to come, and am building relationships and forming partnerships, not simply making a sale,” adds Amy.
The RiverBend Growth Association is the Chamber of Commerce and Economic Development organization for the 11 communities known as the Riverbend. For more information about the Growth Association, visit www.growthassociation.com or call (618) 467-2280.
RBGA’s Small Business of the Month Committee recognizes a different member business each month for its outstanding efforts and leadership in the community. Committee members include Brenda Eardley, Vickie Hopkins, Adrianna Lock, Amy Roady, Martha Schultz, and Amy Smith.
To learn more about membership in the RiverBend Growth Association and the Small Business of the Month recognition, visit the RBGA website or call their Godfrey office.