pictured from left are Rachel Zorger, Vickie Hopkins, Jeff Holliday (not pictured is Leslie Flamm Rezabek)

GODFREY, IL – The RiverBend Growth Association is honoring a local small business that is always ready for a party as its February 2024 Small Business of the Month award recipient. Celebrating its 10th anniversary this year, Party On Broadway is this month’s honoree.

Launched a decade ago in 2014 first as a vendor, then opening as a storefront in the following year, Party On Broadway Owner Vickie Hopkins said the initial motivation for the business was to inspire people to be creative. “Today our goal is still to inspire someone to be creative – by taking time for oneself,” Hopkins says. “It’s important that people take time for themselves and do something that will help them keep their head clear.”

Party On Broadway is a local downtown Alton DIY shop. Located at 307 E. Broadway, Party On Broadway has been serving customers and the community throughout the Riverbend area since 2015 who are looking for DIY paint and craft projects. They offer different project options for painting on-site as well as a selection of take-home/carryout projects in their retail shop. Party On Broadway shop hours are from 12 noon to 4 p.m. Wednesday through Saturday.

“When we opened, we were a one-of-a-kind studio in the area; our main focus was canvas painting and Pinterest-style parties,” Hopkins adds. “We later expanded into wood projects – signs, monograms, names, stenciled projects, jewelry porch leaners, barn quilts, and bisque projects such as banks.

“Most recently, we added a DIY wood blank room where you can shop for wood blanks and ceramics. And we now offer all popular styles of décor options – Farmhouse, Modern Farmhouse, Boho, etcetera,” she further notes. Also offered are shirt and glassware options.

Finished projects can also be custom-ordered online by sending a message to Party On Broadway through social media, via email at partyonbroadway@charter.net, calling (314) 795-9003, or by visiting in person and collaborating with their staff.

“We always strive to understand and meet our customers’ needs,” she adds, “whether they are painting with us through one of our open paints, at a workshop, private event, or by choosing a DIY project from our DIY Room,” she adds. “We feel that it is our customer service, the way we treat customers, which sets us apart. We like getting to know our customers, and we also try to support them when there is an opportunity.

“We encourage people to pick projects that make them happy. Different customers have different needs, and we strive to help the customer select just what they need,” Hopkins adds. “And we are experts when it comes to kids’ birthday parties, bachelorette parties and teambuilding events. We know how to run these events to where our customers look professional and can do what they need to, and we take care of our part of it for them.”

On the Do-It-Yourself side of things, Party On Broadway hosts open studio/open paint options and private studio times. They further offer a variety of workshops and corporate team-building possibilities.

Hopkins says that other fun and successful group ideas often include events and outings such as mom-and-me, girls’ night out, family night, date night, organizations who want to raise money, Girl Scouts/Boy Scouts, and church group activities. They can work with groups to help raise money through various fundraiser events as well.

“We do all sorts of parties, and we are seeing much success with a focus on our wood and to-go DIY projects,” says Hopkins. “We have a fun room of opportunities that go or can be done at our open paint times.”

Party On Broadway is also actively involved in the community through its donations to various events as well as donating its time and talents to organizations such as Great Rivers & Routes Tourism Bureau and Alton Main Street. They also provide classroom projects to the Alton School District. “We like to partner with any organization that is a fit for us,” Hopkins notes.

Over the past 10 years, Party On Broadway has faced, and overcome, many challenges. “Covid was obviously a challenge,” says Hopkins. “Changes in the market and competition in the area have been too. We just look at challenges as a way to be better in what we do and offer.”

Hopkins adds, “Our greatest obstacle is in having customers know we are here and have been here. Residents don’t shop Broadway like they used to. We love for people to tell others about us.”

Party On Broadway moved to their current site in Fall 2018; it is a larger location from where they started. The move doubled their size, allowing them to add their DIY room of wood blanks so that customers can buy the wood and create something on the spot or take it to go.

In addition to Hopkins, there are three other staff members at Party On Broadway to help customers enjoy the best experience possible. They include Jeff Holliday, Leslie Rezabek and Rachel Zorger. “We are just ourselves at Party On Broadway,” Hopkins notes. “We love seeing customers being surprised with their own talents come together. They leave our shop feeling a little lighter because they relaxed while getting creative. I personally love the relationships I’ve formed with customers and the community.”

Party On Broadway plans to celebrate its 10th anniversary all year long in a variety of ways. One upcoming event to help mark this milestone is coming up on Wednesday, Feb. 28 with a ribbon cutting ceremony taking place at 3:30 p.m., hosted by the RiverBend Growth Association. “Everyone is encouraged to be a part of this Party On Broadway.”

For more information about Party On Broadway and what they offer for your unique needs, you can visit online at https://www.partyonbroadway.com/. You can also stop in at the shop or call (314) 795-9003. The latest updates can be found on their Facebook page, https://www.facebook.com/partyonbroadway/.

The RiverBend Growth Association is the Chamber of Commerce and Economic Development organization for the 11 communities known as the Riverbend. For more information about the Growth Association, visit www.growthassociation.com or call (618) 467-2280.

RBGA’s Small Business of the Month Committee recognizes a different member business each month for its outstanding efforts and leadership in the community. Committee members include Brenda Eardley, Vicki Hake, Vickie Hopkins, Adrianna Lock, Amy Roady, Martha Schultz, and Amy Smith.

To learn more about membership in the RiverBend Growth Association and the Small Business of the Month recognition, visit the RBGA website or call their Godfrey office.