Coco+Oak LLC was founded by Madeline Eades. She is happily married to Mr. Coco+Oak (David Eades) and mother to four beautiful children. She spent her youth dabbling in the entertainment industry through dance, and later, in sales and marketing, which was followed by years on and off at home with her kids. After years of dreaming, Madeline is now out of mommy retirement to make all your clothing dreams come true!

After four years of online shopping and pop-up shops around town, Madeline’s first brick-and-mortar at 219 William Street in Alton will celebrate its grand opening on Friday, September 8, 2023, at 9:00 a.m.

Women’s clothing, men’s clothing, hats (including a hat bar) shoes, and accessories are some items you’ll find at Coco+Oak.

Family, community supporters, and supportive friends helped with a ribbon cutting on Friday, September 1, and were offered a sneak peek at the store. Alton Mayor Goins offered these words, “Thank you for persevering to open your store; it shows that this is a labor of love.”

Says Madeline, “Thanks so much for stopping by and supporting my dream and journey.”

The hours at Coco+Oak are Wednesday-Friday 10-2 and 4-8; Saturday 10-6; Sunday 12-4.